An Argument Against Drilling in the Arctic National Wildlife Reserve

An Argument against Drilling in the Alaskan National Wildlife Reserve By: James Andrew Whitten Government Economics Heath Vincent March 5, 2013 America’s rank as the world’s leading superpower gives the nation unsurpassed clout throughout the rest of the world, but as the old saying goes â€Å"With great power comes great responsibility. † Many other nations not only rely on America’s economy for their own country’s survival, but they also look up to America with a hopeful sense for the future.The founding fathers of this great nation had excellent insight into the authority that America would one day possess, and thus they attempted to set many precedents that would lead the way for the nations that would choose to follow America’s example. Still today, every move that the American nation makes is carefully scrutinized by the other nations of the world. So, it is crucial that the United States ensure that as it moves forward, it does so with a noble and future oriented perception of its goals.Thus, drilling for oil in the Alaskan National Wildlife Reserve would be a colossal mistake for the United States, because drilling would be detrimental to the pristine indigenous environment, it would have little or no beneficial impact on the American or Global economy, and would poorly exemplify the ambitions that America should have. For the past century, the global dependency on oil has progressively increased each and every year. Now, the world’s need for a steady oil supply is at an all-time high, but oil supplies are slowly dwindling day by day.Oil prices have sky rocketed, the environment has been irreversibly damaged, and it is evident that this rate of oil consumption is completely unsustainable. So should America not be avidly searching for new sustainable alternatives to oil, rather than attempting to destroy land set aside for the very purpose of protecting it against such damaging procedures as oil drilling? The Alaskan National Wildlife Reserve (ANWR) is one of the many wildlife preservation efforts that great men in America’s past developed in order to preserve both the natural beauty of this great land, and the natural environment and its resources.Humans are one of the few species that contribute nearly nothing to ecosystem in which they live, yet they devour gargantuan amounts of the resources around them. Gasoline is an excellent example of this. Americans are consistently obliterating the ozone layer through their emission of toxic pollutants from the gas they use every day in their cars. Yet, rather than address the unmaintainable way of living they have adopted by attempting to lower their consumption, they just expect more gas.The American government should not allow this mindset to continue, and should aid its people in having a better understanding of their effect on the environment. This same greed carries directly over into the economic side of this situation too. R ather than accepting that ANWR only has enough oil resources to last for six months if the nation were to rely solely on it, and that the oil drilled would at the very most impact the oil price by three percent, Americans fool themselves into believing that ANWR can offer economic salvation.The American people would like to believe that this oil will release the country from its unhealthy dependence on foreign oil, but the fact is there is nowhere near enough oil there to have any such affect. And, the only people who will find true economic gain from the oil will be the oil companies. Instead of being blinded by greed, America should fix the real problem, the inflated consumption of oil by the American people. Finally, as previously stated, many nations admirably look up to America’s great influence in hope of a better future for their own nation.America should utilize this power to ensure that other nations also follow in a direction that will lead the world to a future tha t this current generation can take pride in. Drilling in the Alaskan National Wildlife Preserve would have the exact opposite effect. By drilling in ANWR, America would be making a statement that it is perfectly acceptable to further destroy the world’s unstable environment all for the sake of greed. It would set a pattern that said no matter the circumstances of the area, no matter that it is a safe haven for animal breeding, and no matter that the people of the world need o truly reflect on the rate of their oil consumption, it is acceptable to drill anywhere that oil is found. Would the American people have been so ready to drill if the refinery were going to be in Yellowstone and the magnificent Sequoias would have to be demolished? No, it would be an abomination to even consider, and so the same mentality should be set for ANWR. Americans have always taken an abundant pride in their country. The founding fathers of the mighty nation developed a country that is far beyond what anyone could have imagined two-hundred years ago.However, they too realized that all resources are not infinite and that there is great need to protect certain pieces of land for the sake of the future. Thus, they developed national wildlife reserves in the hope of setting aside land specifically for the purpose of preservation. The American nation needs to remember this, and maintain the ideals of those who came before them by looking to the future, not just the present. ANWR is meant for conservation, not more devastation.

Comment on how Baz Luhrmann uses video Essay

â€Å"Romeo and Juliet,† is a play written by William Shakespeare in the late sixteenth century â€Å"in fair Verona. † This is an ultimate love story between the only children of two powerful enemies â€Å", both alike in dignity†¦ † These two households bear an â€Å"ancient grudge. † Within this hate â€Å"Romeo and Juliet’s† love cannot survive, and they are driven by this hate to death. From this 1595 classic play, Baz Luhrmann got the job of wielding it in to a twentieth centaury blockbuster. He did this by using many different techniques, and even though he keeps the original dialogue, he changes many classic features of the play to give this modern feel to it. Such as horses to cars, Swords to guns and villages to cities are several examples. As the film starts, the opening shot is of a modern day television. It is shown speaking as a newsreader, speaking as a chorus would on stage, giving background knowledge to the audience watching. This television reflects Luhrmann’s modern setting, showing how the film will be set, rather than the one in which the written play was set. The TV represents the media, as our main source of information. Just as the chorus would be, stood on stage, addressing the audience, giving them required information. The headline upon the TV reads â€Å", Star-crossed lovers,† and above a picture of a ring split in two, showing both the themes of love and hate. How the pair had love enough to marry, though within their families there was hate enough to drive the couple to take their lives. Their love was doomed to die, the ring shows how they could not be together as reflected in one of the chorus’ lines â€Å", death marked love. † One extremely short though effective camera shot, zooms down the middle of a main street, with many high raised buildings, until focusing upon a large statue of Christ. Showing that religion will play some part within the play/film. Here loud dramatic music kicks in. This music tells us that the play is going to be very powerful and dramatic. The chorus’s first line appears white upon black, â€Å"in fair Verona. † White and black are usually associated with good and bad. Showing two main features of the film. Again the image of Christ’s face appears, a close up camera shot, recoiling to show two large skyscrapers dominating the skyline. Each bearing separate names, Montague and Capulet, showing the large gap between them, they are different. The sheer size of the buildings tells us they are wealthy families, but separate. The statue of Christ is stood in the middle, showing again the religious society in which the film is set. Still with the dramatic music playing building up aura, images of police vehicles- cars and helicopters burn across the screen. Quick images. Images of conflict, linking the families with violence and ultimately the law. The music quietens, though still strong and menacing, as a voice over man speaks the same lines as already spoken by the ‘chorus. ‘ Now the images are shown slower, â€Å"two households both alike in dignity†¦ † showing the two families, again separated by Jesus, sour looks upon the head’s faces; hate and malcontent, though smiles upon the children’s; happy, contented faces, with no worries. Leading on to images of flames, representing hell, hatred and death. Headlines of newspapers flash upon the screen, linking again with the theme of the media and the modern setting. Showing there must be public interest in the growing feud between the two families, and again highlighting the conflict between the two families. Extremely short images are shown of police helping civilians escape the troubles caused by this abhorrence between the Montague’s and the Capulet’s. The music had died down up until the point of â€Å"take their life,† where it picks up again adding atmosphere and letting the audience know there is great tragedy within the film. Another modern technique is then used. Just as characters on television programs are introduced or how western wanted posters are displayed, some of the main characters are initiated. These images build great suspense though shows a building power within the play/film. Two important images from later on in the film flash upon the screen, though they are very insignificant at this point, just adding suspense and wonder at this early stage. The music reaches a peek as the now familiar words of the prologue flash upon the screen. The words white on black, suspense, power, the words showing love, lust, hatred and tragedy. Followed by random images shooting across the screen, fireworks, choir boys singing in a loud wild fashion. Guns, characters, light and dark images showing good and evil. Loud bangs of gunshots, police helicopters, blood, raging images demonstrating excitement and apprehension to the audience. Now with the music at a climax, the words in bold print of â€Å"Romeo + Juliet† linger upon the screen. The â€Å"+† in blood red symbolising bloodshed and conflict, it is also shaped like a cross, to continue the religious theme of the film. The words are white upon black, illustrating good and evil. Here the music changes and a bouncier, more funky, modern tune kicks in as â€Å"the boys† come on to the screen. These three wear brightly coloured shirts- reds and lime greens, indicating good and ‘to me’ fun. Though with the first line spoken you realise the Montague boys hate the Capulet’s. â€Å"The boys† are presented whizzing down a highway in an expensive looking yellow convertible, again suggesting warmth and fun. They are cool, with open shirts, brightly coloured hair, shades on heads and tattoos over their bodies. They are excitable, casual and looking at them they would not pose any threat. The car has a personalised number plate, â€Å"Mon-005, Verona beach† again showing wealth. The camera shot is at the front of the car as it comes in to the gas station, here there is a sound of screeching tyres, the piping of horns and basically excitable boyish behaviour. â€Å"Benvolio- Romeos cousin† does not come across as uncompromising, he tries to detach himself from the quarrel between the two families â€Å"masters. † Where as the other two â€Å"Montague boys† are very eager and want to be involved this is sown in their faces as a face close up is shown. Here Benvolio turns and another facial close up is shown, his face twisted almost looking in disgust as he turns and walks away. Here the camera turns moving across to another pump as an expensive looking blue car pulls calmly in to the station. Blue suggesting coldness and the slow speed suggests that the driver is not excitable like the Montague boys but serious. The music suddenly changes from hip to a western style tune as another personalised number plate is shown † Cap-005, Verona beach. † The camera is swung around with a whooping sound and rests upon a close up of the bottom of the car door opening and a pair of western style cowboy boots stepping from the car. Here the frame freezes on the boot touching the ground, Cooley and calmly and in this freeze frame he displays the words â€Å"The Capulet boys† with western style music playing to continue the western style theme. The boots walk away through a door the sound of spurs following, tension building as the camera shot moves again from the western boots to shoes and tights and the giggling of little girls over the western music. Leading back to more dark cowboy boots with spurs. The shoes belong to a Nun with a class of children and each side of their people carries resides a car of each of the two families. The two families torment the nun and her party in a very cocky sort of manor, exceptionally intimidating. So as the nun and her party speeds away to escape further torment, the two families are revealed to each other for the first time. The fun and idiocy of the Montague’s turns to fear, as â€Å"Abra-Capulet† is revealed. Here another facial close-up is shown. Abra wears dark menacing colours (oranges, blacks and reds- colours associated with hell. ) He has a goatee beard an earring and a silver chain with cross hanging around his neck. He has the look of a typical gunslinger, someone who could be extremely dangerous. The music is now changed, as a more electric tune plays more menacing and threatening than before, highlighting the danger of this man. Fear is shown in the Montague’s faces, shocked by the appearance of a known enemy. This man alarms them and with this abrupt entrance one of the boys makes a quick movement to reveal the butt of his pistol. A fast frightened movement, followed by the facial shot of a frightened face and the sound of a reluctant gasp, signifying the fear and tension between the two families. Here there is a shot of the face of Abra moving down his body and showing the slow movements of his hands to reveal the butt of his own pistol, engraved with the word Capulet, just as the Montague’s gun was engraved with the word Montague, reflecting wealth yet again. The movements are menacingly slow, so calm and cool. Then suddenly a loud hissing sound like a serpent as Abra snarls revealing the word sin engraved on a silver plaque on his teeth. The camera is at a straight close up angle. The shot is both threatening and frightening. Here all the sounds stop as the Montague’s sink back in to the car relieved that no harm has come to them. Though the Capulet’s are amused by the impression they have made upon the Montague’s and laugh profusely showing they do not feel threatened at all by their presence but take them more as a joke than any thing else. The Montague’s took this wind up a little too lightly and decide to make a second move. Here one of the Montague’s bites their thumb at the Capulet’s. This is shown as a close up with a silly sound coming from the mouth of the offending Montague. Now there is anger and hate starting to show as the montages reverse the car, with the noise of screeching tyres, and the sound of a quick furious sounding, loud blast of music showing anger. The caplets sling loud though slow angry words at the Montages who return fast frightened words trying to calm the situation. Though as the camera shot goes to the toilet door, the quick shocking music picks up again and Benvolio appears-an image of a peace maker leading to a close up of Benvolio’s gun with a change back to western music. Here with gun drawn, a close up of Benvolio’s apprehensive face fills the screen and silence falls. Here only the sound of an old creaky sign is heard blowing in the wind, un-nerving Benvolio further and continuing the western theme. The camera swizzles around to an image of a close up cigar being lit and a match being dropped to the ground by â€Å"Tybalt-the prince of cats. Juliet’s cousin† Landing close to his feet, though still burning. The music playing slowly and quietly, adding tension and atmosphere. Now there is a major close up of tybalts face. He has the look of the devil, slick black hair with tiny matching beard. He has pointed teeth that only a close up would enable us to see properly. He wears the colours of the devil, Reds and blacks showing hate, fire, torment and death. Also his face shows no fear, no feelings but pure untamed hate. He is just so slick and calm and as he speaks, there is a close up on his eyes. These ooze confidence and hold great hate and rage towards the Montague’s. The camera then focuses on Benvolio’s eyes, which are the complete opposite to Tybalt’s. His eyes show a great fear of the other man, apprehension. All adding tension to the opening scene. On a half of body shot, Benvolio is seen putting away his sword (which in this 1997 film s actually a gun,) and in an effort tries to avoid conflict by stating â€Å"I do only to keep the peace put up my sword. † His voice shaky in the eerie silence. Then another facial close up on Tybalt, as he says, â€Å"Peace, peace, I hate the word. As I hate hell. All Montague’s. And thee. † With no quivers only confidence and raw hate. The burning match is finally stamped out with the sound of the metal healed boots grinding at the concrete ground. This long gap between lighting the match and putting it out shows a great danger. This man means something; he alone stands for power and danger. Now a small boy, symbolising innocent bystanders at the market place, interrupts the silence. The boy just playing, shouting â€Å"bang, bang† triggering the attack. Tybalt draws, the music screeching. The shot looking up the barrel of tybalt’s gun as the word â€Å"bang† is said again. Showing he is willing to harm fellow citizens if need be. Now there is a range of many different camera shots, with electric music playing in the background. Tybalt does a lot of flamenco style movements, flowing, professional movements, as though he was fluent and skilled in the art. Very dramatic and serious movements, with no fear of being harmed. The Montague’s begin to try to fight back, though not really succeeding. They are frightened; you can see it in their eyes. Tybalt moves almost fashionably, where as the Montague’s don’t really know what to do. They shoot, showing no passion or drive. Unlike Tybalt who shows both. Tybalt is calling the shots, and in a swift movement he throws down his coat and fits an aiming device. Kissing his gun with a loving passion. People are running, frightened. The Montague’s flee, leaving Benvolio and Tybalt in the petrol station. Music still flaring giving added depth to the scene, petrol covering the ground. Tybalt zooms on to one of the fleeing Montague’s, taking the shot, and injuring him. The camera looking down the guns barrel as the shot is fired, pointing into Tybalts eyes. With a flickering smile he drops the cigar from his mouth, landing in a pool of petrol and igniting it immediately, which during the whole scene showed how contented he was with conflict. Here Benvolio flees with Tybalt in pursuit. The flames escalate, symbolising the devastation to come. The flames show hate and anger. Every body around is affected by the fighting as symbolised by the flames. Affecting people’s livelihoods, every body is effected by these civil brawls. There is very dramatic music playing now, escalating the feeling of hate and friction between the two families. A poster is shown burning, once stating â€Å"Montague’s and Capulet’s 2nd civil brawl. † This shows that it is over; hate has ended that, and born a third brawl, more powerful than the previous ones. A sign is also shown burning, â€Å"Add more fuel to your fire. † Showing that the public are affected, and that hate is the road to all evil’s, symbolising the devil and hell. The camera follows the flames upwards showing things will get worse, still with the music blasting. It moves up and through the smoke screen, the two houses can be seen dominating the skyline, with the image of Jesus between them. Still looking extravagant and wealthy after the brawl. Nothings really changed. The fire is burning as strong as their hate, causing public panic and confusion. Now short images are shown of police helicopters and vehicles flying between and around the towers and statue. The music still blearing. Shots are shown from alternate angles showing news reporters reporting the third civil brawl, again linking with the media. Ted Montague (the father-head of the house) rushes to the scene in his limo with registration plate being â€Å"Montague, Verona beach. † Again representing wealth and power. Once more fast flickering shots are shown of the fleeing public, panic stricken, confused. Police swarming to the scene in different kinds of vehicles now, and here with the music breaching a climax the shots slow down and return to facial close-ups. Tybalt and Benvolio are screaming at each other hate in their eyes, with no more fear left in Benvolio’s body only hate. Cars spread upon the road, utter havoc breached by the two feuding enemies. Guns are pointed at the couple from air and ground. They have no choice but to both walk forward and admit defeat, dropping their weapons to the ground. There is no music now just a loud ‘boom’ as the weapons fall. Adrenalin at an ultimate climax for anybody watching. The range of shots along with the series of different sounds and music create an unforgettable opening, showing many of the different themes and aspects of the play/film to anybody watching.

Differential Pricing and Segmentation on the International Hotel

Differential pricing and segmentation on the Internet: the case of hotels Rama Yelkur Assistant Professor of Marketing, University of Wisconsin-Eau Claire, Eau Claire, USA Maria Manuela Neveda DaCosta A Professor of Economics, University of Wisconsin-Eau Claire, Eau Claire, USA Hotels, Service industries, Pricing, Segmentation, Loyalty, Internet Keywords Introduction In the 1950s, marketers discovered that, if they gave their customers what they wanted Abstract and did it better than the competition, their In the ever-changing electronic sales grew.With the advent of the Internet, environment of the twenty-first marketers have access to the technology to century, price is one of the key customize products and communicate strategic elements that is often overlooked by firms. The paper directly with smaller target markets. The addresses differential pricing in Internet is now firmly established as a business-to-consumer electronic marketing tool. It serves as an integral part commerce, in particular of the marketing mix, serving as a digital differential pricing for hotel services sold on the Internet. istribution channel as well as an electronic Hotels are able to take advantage storefront. of differential pricing for various When a firm establishes a presence on the segments because the market for Internet, its marketing activities, including hotels can be divided into narrow customer segments. An overview advertising, pricing, and distribution, should of e-commerce and Internet reflect characteristics unique to the medium marketing is provided. The to help consumers realize the value added characteristics of products sold over traditional methods. online and differential pricing are discussed.Pricing policies for onConsumers in the Internet medium are line marketing are examined with more than just passive recipients in the a special emphasis on differential marketing process (Hoffman et al. , 1995). The pricing, customer loyalty and Internet is an interactive medium as opposed segmentation. With the help of secondary data, online pricing to traditional marketing which usually strategies used by hotels on the allows only one-way communication (Peters, Internet are evaluated.Finally, 1998; Sandelands, 1997) from marketer to conclusions are drawn and implications for the hotel industry consumer. re discussed. Many diverse vendors, from florists to manufacturers of durable goods, as well as service providers such as airlines and hotels have rushed to do business on the Internet. In order to effectively market on the World Wide Web (the Web), companies need to evaluate the basic components of the marketing mix: product, price, place, and promotion. In the ever-changing electronic environment of the twenty-first century, firms must identify and sustain competitive advantage in order to survive. Price is one of the key strategic elements that is often overlooked by firms (Yelkur and Herbig, 1997).In the on-line setting, companies have the oppo rtunity to utilize price to build competitive advantage by enhancing customer satisfaction and loyalty by meeting Management Decision 39/4 [2001] 252 ±261 # MCB University Press [ISSN 0025-1747] The current issue and full text archive of this journal is available at http://www. emerald-library. com/ft the demands of specific segments which have the potential to improve the firm's profit position. How much impact is the Internet really having on the market mix, especially pricing?Is it changing the approach to pricing or is it merely complementing traditional pricing practices? Our paper addresses differential pricing and segmentation in business-to-consumer electronic commerce, in particular differential pricing for hotel services sold online. The consumer segments in the hotel industry are based on usage, situation, and frequency of use. Hotels are able to take advantage of differential pricing for various segments because the market for hotels can be divided into specific custom er segments (Awh, 1998; Yelkur and Herbig, 1997).The more specific the segment, the easier it is to estimate demand; the knowledge of demand is essential to adopting a differential pricing strategy. This paper is organized as follows: An overview of e-commerce and Internet marketing is provided. The characteristics of products sold online and differential pricing are discussed. Pricing policies for online marketing are examined with a special emphasis on differential pricing. The importance of customer loyalty and segmentation and their relationship to differential pricing on the Internet are emphasized.With the help of secondary data, online pricing strategies used by hotels on the Internet are evaluated. Finally, conclusions are drawn and implications for the hotel industry are discussed. The growth of e-commerce Business conducted over the Internet is commonly referred to as electronic commerce or e-commerce. E-commerce is changing the way firms do business. In 1999, e-commerce t ransactions accounted for over $150 billion in sales and it is predicted that this amount will increase to $3 trillion by the year 2003 (The Economist, 2000). E-commerce [ 252 ]Rama Yelkur and Maria Manuela Neveda A DaCosta Differential pricing and segmentation on the Internet: the case of hotels Management Decision 39/4 [2001] 252 ±261 transactions come in many forms. Table I displays an e-commerce matrix that illustrates the difference among these various types of transactions by giving examples: Business-to-business transactions still account for 80 percent of all e-commerce business but consumer-to-consumer, consumer-to-business, and business-toconsumer (the object of this study) transactions are expected to grow astronomically in the next decade.According to an Internet consulting firm (Forrester Research, as cited in The Economist (2000)), business-to-consumer trade in the USA amounted to about $20 billion in 1999 and could reach $184 billion by 2004, which is about 5 percen t of USA's retail trade. Product characteristics that facilitate Internet marketing Some areas of retailing and commerce may be particularly well suited for the Internet, given certain characteristics (see Table II). For business-to-consumer marketing, as proposed by Peterson et al. 1997), products and services in the context of the Internet can be classified on the basis of: . cost and frequency of purchase; . value proposition; and . differentiability. Products can vary from low cost, frequently purchased goods (ex: coffee), to high-cost, infrequently purchased goods (ex: car). In general, for goods for which purchase fulfillment requires physical delivery in a short time, the Internet is not an appropriate mode of delivery (Peterson et al. , 1997).For an industry such as hotels, where a transaction can be completed without physical delivery of the product and the frequency of purchase is relatively low and the cost is relatively high (when compared with consumables such as coffee ), the Internet is a more efficient medium for firms to use to conduct business. The suitability of the Internet also depends on the tangibility of the product. Internet marketing is practically well suited for certain types of services. For example, it is now widely used for banking and other financial services.When the value proposition is intangible and the frequency of use higher, the greater is the advantage of the Internet as a transaction and distribution medium. The transport and delivery of the goods are an important consideration. Clearly, it is easier to sell lighter goods over the Internet than bulky and heavy ones. Then, there are those that can be delivered electronically like software, music, and certain services like banking, insurance, travel and hotels. The 1999 top-ranking products in the US market in terms of online transactions were computer hardware/ software, travel, financial brokerages, and collectables.In fact, intangible or symbolic information products su ch as airline tickets or hotel reservations gain tangibility on the Internet medium. Internet marketing can result in extreme price competition when products are similar, because other factors that moderate competition (ex: store location) are absent. However, when products and services are capable of significant differentiation, the Internet can serve as a method of segmenting consumers and directing them toward the appropriate product or service, as is the case Characteristics of Internet marketingThe Internet represents an extremely efficient medium for accessing, organizing, and communicating information. As such, the Internet subsumes communication technologies ranging from the written and spoken word to visual images. Internet marketing is one of the newest distribution channels marketers use to reach the customer. It is different from traditional channels in that it is also a communication network. Like all communication networks, the Internet is all about establishing and re inforcing connections between people.The Internet has been growing rapidly in the second half of the 1990s and today it is available in approximately 38 percent of US households (Nielsen Media Research, 2000). No medium including television has reached the 50 million-user mark in four years (Strauss and Frost, 1999). The integration of the Internet as a technological tool as well as a delivery medium with traditional marketing has transformed the processes firms use with which to conduct business. Table I The e-commerce matrix Business Business B2B GM/Ford EDI networks C2B Priceline Accompany Consumer B2C Amazon E*trade C2C EBay QXLConsumer Source: The Economist, 2000 [ 253 ] Rama Yelkur and Maria Manuela Neveda A DaCosta Differential pricing and segmentation on the Internet: the case of hotels Management Decision 39/4 [2001] 252 ±261 in the hotel industry. The â€Å"hotel† product is relatively expensive, infrequently purchased, has an intangible value proposition, and rat es high on differentiation from competing products. As a result, sellers are able to charge a higher price based on the match between the buyer's needs and the nature of the product offering.In a traditional setting, such personalization would turn out to be relatively expensive. Yelkur and Herbig (1997), are explained below: Select a target market The broad target market for a business is already chosen when the product is positioned. The firm needs to divide its broad target market into smaller segments. Differential pricing The model of price discrimination or differential pricing used by Cannon and Morgan (1990) provides an important analytical insight into many discriminatory pricing practices.The prices charged by a firm practicing differential pricing are usually not proportional to the marginal costs incurred in producing the service. When firms adjust their prices according to customer, location or product, they are said to follow the strategy of segmented pricing or differ ential pricing (Strauss and Frost, 1999). It is not unusual for businesses to offer varying prices for consumers by age group, for example, senior citizen discounts. In addition, customers can be differentiated based on customer type, for example, the business customer versus the individual customer.Businesses can also offer different prices for products based on location; for example, the pricing of a hotel room in San Francisco, California, would be different from a similar room in Phoenix, Arizona. Finally, firms frequently price products differently not necessarily based on cost, but rather on the willingness to pay. For example, firstclass airline tickets are always priced much higher than economy fares (Strauss and Frost, 1999). In summary, segmented pricing can be based on three major factors: customer type, location of product or service, and product or service offering.It is also possible to customize prices based on the profile provided by the customer, as is the case for hotel services sold online. The five steps a firm must take to achieve a differential pricing policy, as illustrated by The essence of any customer service strategy is to segment the customer to be served. It is important to differentiate between market segmentation and customer service segmentation. Customer service segments differ from traditional market segments in significant ways. Customer service segments tend to be narrower (Davidow and Uttal, as cited in Yelkur and Herbig (1997).In addition, the narrower the segments, the more homogeneous they tend to be, making it easier to estimate consumer demand for each segment. Another factor that cannot be overlooked is the usage situation. Segmentation needs to take into account the what, where, how and why of demand. As demand is a result of the interaction of a person with the environment, a segmentation perspective that includes both the person and the situation is needed to explain the demand. In service industries such as hotels , distinct lines can be drawn, say, to divide different types of customers such as the vacationer or the business traveler.The usage situation thus gives the firm a guideline for customer service segmentation. Once customer segments are identified, the next step is to estimate the demand for each of these segments. Divide the target market into smaller customer service segments Steps for differential pricing Table II Product characteristics matrix for hotels Cost and frequency of purchase Relatively high cost Infrequently purchased Value proposition Intangible Service-related good Degree of differentiation Significant differentiation possible Source: Based on the Peterson et al. (1997) model [ 254 ]Customer demand can be estimated by a method suggested by Oren et al. (1984), which proposes that there are many customers in a target market, each with different characteristics summarized in an index, say, t, indicating customer type (based on the customer service type). Assuming that t here is a continuum of types with indices in the interval t0 t t1. The fraction of the population whose types are less than an index t is given by a distribution function H(t) (which forms the customer segment as described in the previous section) that is assumed to be continuous and strictly increasing. It implifies notation to let s = H(t) be this fraction so that t = H(s), and s is uniformly distributed on the interval 0 s 1. One can use s to denote a customer rank or customer type. Although this method is more suited to physical goods markets, it can be applied to service markets as well. In Estimate demand for each customer segment Rama Yelkur and Maria Manuela Neveda A DaCosta Differential pricing and segmentation on the Internet: the case of hotels Management Decision 39/4 [2001] 252 ±261 practice such estimations should be substantiated with both historical and estimated market data.Reservation price indicates the maximum amount a customer is willing to pay for a good or s ervice (Guiltinan, 1987). The reservation price of the customer indicates her willingness to pay and is the underlying benchmark for setting different prices for different customer segments. Classifying customers by the value they place on the service provides a rough estimate of the cost of satisfying them as well as the price they are willing to pay. Firms operating in service industries can use differential pricing only if they can estimate the distributions of the reservation prices.The amount by which the reservation price exceeds the actual price is the consumer surplus. The reservation price (Rp) would therefore depend on the value the customer places on the service (V) and the number of different firms offering the service (N). That is, Rp = f(V,N). The greater the number of firms offering the service, the lower will be the reservation price of the consumer. Whereas, if the customer has only a limited number of choices (substitutes), then her reservation price becomes higher ; that is her willingness to pay increases (her demand becomes more inelastic).The final price is determined for each customer segment based on customer type, location and product/service offering. Thus, though there is no change in marginal cost, different prices are charged depending on the type of customer segment and the reservation prices for each segment. Among the goods and services that are sold online, hotel services appear to be particularly well suited for differential pricing because of the ease of segmenting customers at a relatively low marginal cost. Determine reservation prices (which indicate willingness to pay) for each segmentRosen and Howard (2000) provides examples of improved transaction efficiency for service industries such as banking, travel, and stock brokerage. Table III illustrates the reduction in transaction costs for service firms because of delivery via the Internet. Traditional pricing strategies such as differential pricing, discussed in the previou s section, are particularly well suited to ecommerce. We will focus primarily on differential pricing for online services, also referred to as segmented pricing.A new and unique method of pricing called dynamic pricing, which is easily facilitated by the electronic medium, enhances differential pricing for online services. The Internet enables marketing managers to update product databases instantly and continuously, as new product features are developed and price adjustments are made (Strauss and Frost, 1999). Dynamic pricing allows Internet customers to receive up-todate price information on demand from product databases. This information changes with time and by user.For example business customers may receive different prices than individual customers. Business customers may receive different price information based on volume ordered. Thus, dynamic pricing allows further customization by target customer and further enhances the traditional segmented or differential pricing in the online environment. Determine prices for each segment Online presence of hotels Hotel services seem to be particularly suited to sale on the Internet. They can be delivered online and, once in place, benefit from tremendous economies of scale and scope.One firm can design a Web site and then just differentiate from locale to locale and from hotel to hotel at very low cost. In fact, the marginal cost of adding one more line to the Web site or another site for a new hotel is practically negligible. Despite these advantages, the hotel industry seems to have been relatively slow at â€Å"going digital† and using the Internet as a marketing tool. Hotel transactions in the USA account for less than 5 percent of the US total volume of e-business transactions. However, there is some indication that this is likely to increase significantly in the near future.Table IV shows that online travel business transactions increased from $2. 2 billion in 1998 to $6. 5 billion in 1999, a 200 pe rcent increase. Furthermore, when we disaggregate the total online travel bookings by travel product, it is interesting to note that lodging Pricing policies on the Internet E-commerce is likely to have a significant impact on pricing, as it creates a more competitive environment in which firms may sell. The Internet is able to generate different pricing mechanisms, particularly by allowing customers to make instant price and product comparisons.The Internet offers significant opportunity for reducing operating costs, particularly for service firms (Rosen and Howard, 2000). A study by Andersen Consulting (as cited in [ 255 ] Rama Yelkur and Maria Manuela Neveda A DaCosta Differential pricing and segmentation on the Internet: the case of hotels Management Decision 39/4 [2001] 252 ±261 increased from 13 percent in 1998 to 16 percent in 1999, a trend that is likely to continue. Table IV Total online travel bookings by travel product 1998 $2. 2 billion market (%) Air Lodging Car Cruis e/tour 80 13 7

Learning Journal Essay Example | Topics and Well Written Essays - 1250 words

Learning Journal - Essay Example It helps us to build value oriented interpersonal relationship while applying innovative strategies to adept on demand of the circumstances. Such experience indeed has constructive role in an organization. Precisely, developing a willingness and ability to engage in self-reflection, is a critical leadership skill. The cult of leadership include using decision-making structures such as co-operative ventures, collegiality, consensus are the true traits of applied democracy. Leadership, a critical management skill, is the ability to motivate a group of people toward a common goal. Leadership is about behavior first, skills second. Good leaders are followed chiefly because people trust and respect them, rather than the skills they possess. Leadership relies on management skills too, but more so on qualities such as integrity, honesty, humility, courage, commitment, sincerity, passion, confidence, positivity, wisdom, determination, compassion and sensitivity. Today ethical leadership is more important than ever. The world is more transparent and connected than it has ever been. Media and the public scrutinize the actions and philosophies of organizations as never before. This coincides with massively increased awareness and interest among people everywhere in corporate responsibility. A constant growing leader plan carefully, with their people where appropriate, and work to achieve the set aims. At times, they may have to redefine or develop their own new aims and priorities. They need to set and agree clear standards. Further, they need to ensure look after people and that communications and relationships are good. Apart from self-growth every accomplished leaders select good people and help them to develop and always support people while they strive to improve and take on extra tasks. Good leadership principles must cascade down through the whole organization. This means that if leaders are leading a large organization they must check that the processes for managing, communicating and developing people are in place and working properly. Communication is critical that emphasis on to listen, consult, involve, and explain why as well as what needs to be done. LEADERS BUILDS THE TRUST OF CREDIBILITY James Macgregor Burns introduced a normative element known as an effective Burnsian leader will unite followers in a shared vision that will improve an organization and society. Burns calls leadership that delivers "true" value, integrity, and trust transformational leadership. Thus, transformational leadership requires an evaluation of quality, independent of the market demand that exhibits in the number of followers. If we seek one single most important behavior that will rapidly earn respect and trust among the people, then we need to give our people the credit for the achievements and successes. No good leader takes the credit himself. He must however take the blame and accept responsibility for any failings or mistakes that his people make. In any case, if there is failure, their failing is his responsibility - true

Environmental Science Lab Assignment Example | Topics and Well Written Essays - 500 words

Environmental Science Lab - Assignment Example This is because of production of commercial livestock, and processing of the same, which consumes so many resources and emits carbon. Secondly, the choice of natural foods, which are grown organically influences the environment positively, and is a good reflection on my health. This is because organic farming practices are designed to reduce pollution from chemicals like herbicides and pesticides, and ensure soil and water preservation. Eating habits, at times ignored may have grave results on the environment. Due to my busy schedule that demands that I spend a lot of time outside home, I balance between eating out and eating from home. However, I find that I mostly eat out during the weekdays when I have to be in town. During the evenings and weekends, I prefer eating at home.   King Corn Movie was a development from two new graduates from Yale University, who decided to trace the roots of the food they had known and used for many years. The movie challenges one to think through the consequences of U.S agricultural policies, our own eating habits and the intersection between the two. Initial bills and policies were meant to keep family farmers on the land without flooding the market with cheap crops. This has been reversed by introduction of rewards for all-output production. For farmers to achieve such output, they need to use heavy machinery on vast lands and huge usage of fertilizers, herbicides and pesticides, which discourages small farmers interested in any farming. This could be reversed by re-introduction of initial bills that valued quality other than quantity. 3. Ian points out that in his great grandfather’s day, 40-bushel-an-acre harvests were considered excellent. Today that same acre produces 180 bushels. The film suggests that this modern efficiency might be contributing to â€Å"overproduction† of food. Do you agree? Is it possible to produce too much?   I agree that the modern

Evaluation of Statistical Data Term Paper Example | Topics and Well Written Essays - 1000 words

Evaluation of Statistical Data - Term Paper Example The main objective of this study is to determine significant factors that influence the overall academic performance i.e. GPA of a student. The major possible factors identified initially include Class, Age, IQ and the study time a student contributes for learning and acquiring knowledge after class hours. The sample of this study comprised of 30 students gathered from different class intakes. The cumulative GPA of each student was used to measure their overall performance. In this particular case study, our independent variable is Cumulative Grade Point Average (GPA) on a scale of 4.00 while our dependent variables include class of the student, age of the student, his or her IQ level and study time that a student consumes after class hours for learning. In this study, Minitab 16.2.1 Statistical Software was used to carry out statistical calculations. Initially, descriptive statistical analysis was carried out for all dependent and independent variables to study their distribution pa ttern to draw any meaningful interpretation. Further, correlation and regression analysis was conducted to determine if there is a relationship between the independent and dependent variables. ... Descriptive Statistical Analysis First of all descriptive statistics of independent and dependent variables was carried out using Minitab 16.2.1 Statistical software to study the distribution pattern of the values contained within these variables for a sample size of 30 i.e. n=30. According to Kirk (2008), mode is highest score value in the data sample that has the maximum frequency of occurrence, median is the center value in the order data sample that divides the sample into two halves while mean is the average of all data points and is the center of gravity of the sample. Kirk (2008) highlights that the standard deviation is the most important and widely used value that helps to identify the dispersion of the data. The square of standard deviation is called variance. Skewness is the measure of extent to which distribution of the data leans to one side of the mean. A negatively skewed data indicates that the distribution leans to right while positively skewed data indicates distrib ution leaning to the left of average value. Kurtosis, on the other hand, is the measure of peakedness of the sample data. Below is detailed analysis of the independent and dependent variables: Class of Students The pie chart indicated that 10% of the students from our sample of 30 students were from Class 1, 20% were from Class 2, 23.3% from Class 3 and 46.7% from Class 4 as shown below. Figure 1 : Pie Chart of Percentage of Students Sampled from Each Class Grade Point Average The descriptive statistical analysis of the GPA sample revealed that the mean value of GPA was 3.2317 with a standard deviation of 0.3597. The Skewness of the sample is -0.04 which indicates that data is nearly uniformly

International Production and Trade Essay Example | Topics and Well Written Essays - 750 words - 2

International Production and Trade - Essay Example Dumping has led to development and enactment of various rules and regulations for international trade to foster more cooperation among different countries. Lack of proper and comprehensive and binding international trade regulations, tensions between trading partners are likely as states try to maximize domestic gains from trade, often at the expense of trading partners’ welfare. Chapter six of the notes also deals with selling products from one country to a different country, is likely to affect the domestic business and trade in the importing country. This requires the government to formulate laws and regulations to enable a level playing ground for all players in the business, both local and international trade. International traders are likely to bring in cheaper products and services that are likely to disrupt the demand and supply of the business environment and will greatly affect the sales in of the local businesses, thus leading to losses and loss of jobs in the count ry. There is need to have in place regulatory measures to ensure there is a level playing field and that international trade does not affect the local businesses in the negative way (Fried 34). ... WTO ensures that all the rules and agreements entered in to by various countries are observed to the later and the countries failing to follow the rules will be punished through appropriated sanctions from the body. Chapter six also discusses the various perspectives of international trade. The three main perspectives of international trade include the Liberals, mercantilists and structuralists, who have different views and opinions regarding to how trade should be conducted on the international scene. For liberalists, international trade should be conducted using the ideas of thinkers such as ideas of Smith and Ricardo, who give various conditions within which the trade can flourish on the international arena. In Ricardo’s theory of comparative advantage, he provided liberal ideas about how trade can flourish between countries using their strengths and weakness in terms of their production of goods and services. According to both Ricardo and Smith, global trade should not be based on who can produce the most of any give product, since this can be disadvantageous for businesses due to the limitations of scarce resources. This limitation means that no particular country can produce as much as it wants of all goods and services; opportunity cost must therefore be considered. Absolute advantage cannot therefore be relied on as a policy for international trade. On the other hand, comparative advantage is the best policy because it allows countries to produce whatever they can produce efficiently and then getting the other products from other countries or businesses that also have a comparative advantage in the production of such products and services. According to

Love Article Example | Topics and Well Written Essays - 500 words

Love - Article Example Based on the new ability to scan the brain, researchers have developed new theories about language acquisition that focus on â€Å"critical windows of learning† (Wasserman, 2007). This theory that emphasizes critical windows of learning states that children’s brains can learn certain skills, such as language, only during short windows of time. Once the window has closed, the child cannot learn that skill. Wasserman argues that educators must embrace this new research in order to address the needs of at-risk students. Though Wasserman acknowledges that this research is still being debated, she believes that educators should use the theory just as educators in the past used the research of Piaget, Skinner, and others before it was officially accepted. Classroom accommodations that Wasserman emphasizes are using neuroscience to identify at-risk students. Once a brain scan identifies a student, the educator should use the critical windows of learning to identify what the child has learned and is capable of learning. Additionally, she calls for educators to use brain-based research to change the way they teach. In her words, â€Å"Sequential knowledge is harder for the brain to process. Nonlinear learning in bits and pieces is easier for the brain to process† (Wasserman, 2007). Public education classrooms focus entirely on sitting in a desk and learning knowledge sequentially. Educators should adopt teaching that allows for nonlinear learning. In other words, the classroom that Wasserman envisions does not have students all sitting quietly at a desk listening to the teacher. Instead, it is a classroom that is full of energy where students are learning and discovering as their brains lead them. Wasserman’s article covered the basics of brain-based research in a method and language that was easy to understand. Since the audience is public educators, language that is too complex would be detrimental to her purpose as an educator would not read

Magazines Essay Example | Topics and Well Written Essays - 1000 words

Magazines - Essay Example At the same time, there are books that the article included in its roster of evidences to show why people behave in a routinely phenomenon. One thing that cannot be denied is that the article implicitly denotes that advertising has become a tool to change the attitude of people. However, there is still an inclusion of certain habits that cannot be denied to have been crucial due to its negative effects. One thing to consider is that there is not enough justification present in the article to debunk the main arguments and impositions about certain behavioural occurrences. Relatively, no evidence was presented. However, it cannot be denied that upon reading the article, the author is indeed convincing as habits have diverted to something that has to deal with wellness despite of the negativities present. This can be considered pivotal as marketing and advertising has reluctantly fulfilled its role to change people’s mindset and perceptions about personal hygiene and care. At the same, he has called for a more responsible attitude towards people habits to avoid possible complications that may occur along the process. Hence, the article is commendable. Upon stumbling with the article about a priest who has been allegedly accused to have been molesting children, it has come to my attention that there are certain things that must be delved into further to show the public about the gravity of the act, the circumstances of it and the recourse of action to make the criminal accountable. I find it, personally, to be jam – packed into a very short one without careful deliberation of what the public must really know. This is not just a matter of exposing the wrong act behind it but also making the people know what are intricacies surrounding the case. It is not enough that a due process is happening as mentioned. It is important to make the journalists accountable to the public that it must serve. I have noticed that there are lapses and

Does nuisance law reflect well notions of corrective, distributive and Essay

Does nuisance law reflect well notions of corrective, distributive and retributive justice - Essay Example In a more sophisticated view, nuisance in accordance with English law can  generally be separated into two kinds of torts a) private nuisance, where the dealings of a respondent are becoming a cause to obstruct the usage of land or its bounties to be enjoyed unreasonably b)  public nuisance where the respondent’s doings are becoming a cause of inconvenience to the life of Her Majesty’s subjects. In the eyes of the law of the land, the public nuisance is also considered as an offense. The tort law allows the claimant to enjoy their right to provide evidence that the respondent’s doings are causing obstruction unreasonably. In fewer situations, the intention of the respondent should be taken into consideration. The question at this point of time comes in the minds of general public that what is the difference between the public nuisance and the private nuisance. ... We may find in the books of laws more comprehensive theories on the principals of justice, which by all means are important factors to provide justice at the doorstep of a victim and aim at to create harmony and brotherhood in the civilized society. According to John Rawls statement, â€Å"Justice is the first virtue of social institutions, as truth is of systems of thought†4. Branches of Justice It ensures justice is not done but seems to be done. Introducing punishment for the violators against their crimes plays an important role in reducing the crime rate in the society. Until and unless exemplary punishment is given to the criminals, no society can claim enforcement of law and order situation in the country. Under the mentioned scenario, the justice can be segregated into following segments: Corrective Justice Corrective justice at first integrates the positions of the petitioner and the respondent. The injustice done by the respondent and suffered by the petitioner at th e hands of defendant forms a solo juridical event in which each stakeholder participates in the presence of the other. In accordance with corrective justice, liability normally relates to either of the participants, which are in isolation from the other. Take the example, of the defendant, which is being subject to economic benefits or it is possible to ensure compensation to the petitioner’s loss. However, there is another alternate for stakeholders to settle their disputes out side the court purview5. Secondly, corrective justice provides an opportunity of ratification both for the petitioner and the defendant. The responsibility of the court is to examine the case minutely before announcing the judgment

Supply and Production Essay Example | Topics and Well Written Essays - 500 words

Supply and Production - Essay Example One of the most important advantages is that the implementation of the supply chain management makes it possible to reduce the inventory days of supply by half and introduce the order-cycle time more efficiently. It means that the products are delivered much faster and the delays happen much rarely compared with the traditional competitive processes. Using supply chain management every party involved has an important role and the whole structure works as one unit - there is no division among departments. Finally, supply chain management is an effective cost reduction tool - there is not need to rent or build huge warehouses because the inventory is not getting piled up. One of the most obvious disadvantages of supply chain management is its unity and connectivity. For example, if one chain of the system fails the whole process will fail as well. If one of the suppliers is unable to meet the delivery time, the next unit will not be able to move forwards. Therefore, the company has to ensure that every level operates but still have alternative supplier in case one of the levels does not work out.

A Crash Course on Racism and Contemporary Society Essay Example for Free

A Crash Course on Racism and Contemporary Society Essay When you see the word crash, it always summons to mind an unfortunate event that has to deal with vehicles. Someone even told me that it is prohibited to say this word when you are boarded on an airplane because you might cause panic among another passengers. Planes, cars and even computers crash. Crash basically means collision. Similarly, the title of Paul Haggis recent movie is Crash (2005). However, viewers will see not only collisions involving cars, but collisions involving race, culture and classes. The movie †Crash† tackles the cross-cultural panorama of Los Angeles urban life, involving people interconnected to each other in vestiges of crime, racism, corruption, obligation, indignation and chance over a two-day period. The storyline superimposes the complexity of the multifaceted narratives of their lives entwined under the numerous social and psychological issues usually hidden inside the closet of the American consciousness. The Plot: Crash or Clash The story revolves around two cops, one senior and the other junior. The other jaded and abusive, the other one is a novice and willing to learn the ropes. These cops are played by Matt Dillon and Ryan Philippe respectively. One day, when they were assigned in their beat site, they pull over and eventually harass a black couple (Terrence Howard and Thandie Newton) because the SUV theyre driving vaguely fits the description of a carjacked vehicle that was reported. More complications swiftly supersede within 24 hours, these characters all cross paths again in separate incidents of incredibly high tension that challenge both the prejudices that have formed between them and the assumptions we draw out from their different perspectives about race and culture as a whole. It turned out that Christine (Thandie Newton) was surprised that she encounters Sgt. Ryan (Matt Dillon), the racist cop who sexually molested her during a traffic stop the previous night, the officer on the scene who pulls her from the burning car. To further intricately muddle the conflicts, characters encounter and reencounter one another in highly convenient ways. For example, a young African-American criminal Peter (Lanrez Tate) is murdered. Fortunately, he has a brother, Graham (Don Cheadle), an LAPD detective, who discovers Peters dead body in the desert. Prior to learning of his brothers death, Graham is thwarted by the district attorney’s office into suppressing evidence that may partially absolve a white police officer charged with killing a black cop. Incidentally, the district attorney (Brendan Fraser) is looking for a conviction that would help him gather enough support from the black community, since he is trying to manage a potential media scandal. He and his wife (Sandra Bullock) were carjacked in Sherman Oaks by two young black men. Moreover, more table-turning events are revealed in the lives of the characters because actual carjackers is Peter and his friend (Larenz Tate and rapper Ludacris). Surprisingly, the carjackers and their victims – these four are, in turn, connected through other events to a young Hispanic locksmith (Michael Pena) desperately trying to make a better life for his 5-year-old daughter after moving out of a crime-ridden neighborhood, and to a struggling Iranian shopkeeper (Shaun Toub) desperately seeking to lay blame for the vandalization of his convenience store, and to a pair of internal affairs detectives (Don Cheadle and Jennifer Esposito), whose lives and jobs are complicated by politics, tested principles and personal secrets. As film involves various crashes and clashes, forcefully it does not just invoke commonly hackneyed racially charged confrontations found in some films, but it almost subliminally showcases how passive prejudice and pre-conceived notions are often prevalent in simple day-to-day life. Thus, people could just collide and all these complications happen within a blink of an eye, unaware that they are villains and victims all at the same time of the milieu they are placed in. Although the dominant illusion that Crash could perpetuate among its viewers about its own narrative is that each character does something virtuous in one situation, and something unconscionably racist in another. Entirely, this is not the case because some characters could be deemed as purely good people. The Latino locksmith Daniel exists solely to incur racist threats and insults from other characters, then to belie their opinions through his role as the most upstanding of family men. Unfortunately, other characters display no redeeming traits, like the DA’s wife, Jean Cabot (Bullock) is depicted as a self-involved rich and uptight woman who is there to speak the unspeakable truth when justifying her fear of black men. Eventually, she stops just short of calling Daniel a wetback, and undergoes a quite insincere transformation that resulted from her inability to understand that her housekeeper Maria (Yomi Perry) is nice to her when she fell down some steps and fractured her leg, and nobody else has given her sympathy. She had no choice, but be nice to the person who helped her (Sicinski, 2005). Craig Detweiler (December, 2005) analyzed that Haggis portrays the film as a depiction a fine interconnectedness of realistic portrait of pertinent issues with a subliminal touch of magic realism. The movie offers a range of familiar types, attempting to prick his viewers consciences without being overbearingly preachy or nearly jingoistic. As the film kicks off, tempers are already surging as invectives and epithets are blurted out without batting an eyelash. Prejudices are looking for confirmation. I am angiy all the time, and I dont know why, laments a frustrated housewife. The first half of the film whips up the melting pot of complications, with racist assumptions spilling out of the characters ears. Viewers relish a platter of racism and crime, seasoned with sexual harassment, a broken health-care system and the purchase of firearms. In the softer second half, Detweiler explains that the isolated moments suggest a possibility of redemption for the characters. A motorist hassled by the cops for driving while black turns out to be a conflict-avoiding Buddhist for Christs sake. But that doesnt dissuade the police from violating his humanity and that of his wife. A statue of St. Christopher shows up at surprising times, but it ultimately proves ineffectual. A protective icon inspires a random act of violence. As Christmas unfolds in the movie, we see images of the nativity that could only summon unrealized prayers for peace on earth (Detweiler, 2005). Circumscribing the â€Å"circle† that goes around the film’s plot, a realization could smack its viewers that in the small world we are living in, we are connected to each other, like it or not. Conclusion Racism is a topic well-tackled among discussions. We are aware that it is generally loathed by people and we heard calls of putting a stop to it. We have seen the fall of Apartheid, we have seen those protests voicing out equality, but people still commit racism unconsciously as they encounter each other in their daily lives. Is prejudice primarily a question of color? How do differences of language and culture play into our misunderstandings? What must be done to bridge understanding and permanently inculcate the ugly face of prejudice regarding our differences? The film Crash does not present the ultimate panacea to racism and prejudice. But certainly, it is a mirror of what American society has become. It is presenting a consciousness about the interconnectedness of people and the situations that made them come up with their own realizations. Thus, the film invites its viewers to come up with their own realizations about the contemporary cross-section of American society and provide a space about perspectives on how to deal with their own prejudices. Works Cited Detweiler, Craig. Cultural Collisions. Sojourners Magazine. Washington, (December 2005), 34 (11): 45-46. Sicinski, Michael. Crash, Film Review. Cineaste. New York, (Fall 2005), 30 (4): 51-54.

Equality Diversity And Rights In Health Care Social Work Essay

Equality Diversity And Rights In Health Care Social Work Essay What is equality and diversity? Although sometimes used interchangeably, the terms equality and diversity are not the same. Equality is about creating a fairer society, where everyone can participate and has the opportunity to fulfil their potential (DH, 2004). It is about identifying patterns of experience based on group identity, and the challenging processes that limit individuals potential health and life chances. For example, occupational segregation. Women make up almost 75% of the NHS workforce but are concentrated in the lower-paid occupational areas: nursing, allied health professionals (AHPs), administrative workers and ancillary workers (DH, 2005). People from black and minority ethnic groups comprise 39.1% of hospital medical staff yet they comprise only 22.1% of all hospital medical consultants (DH, 2005). An equalities approach understands that our social identity in terms of gender, race, disability, age, social class, sexuality and religion will impact on our life experiences. Diversity literally means difference. When it is used as a contrast or addition to equality, it is about recognising individual as well as group differences, treating people as individuals, and placing positive value on diversity in the community and in the workforce. Historically, employers and services have ignored certain differences. However, individual and group diversity needs to be considered in order to ensure that everybodys needs and requirements are understood and responded to within employment practice and service design and delivery. One way in which organisations have responded to the issue of diversity in recent years has been the development of flexibility in working practices and services. For example, an employer may allow an employee to work a flexible working pattern to accommodate child care arrangements, or a GP surgery may offer surgeries at the weekends in accommodate those who work full time during the week. These approaches recognise that in order to be inclusive and equal to all, organisations may need to respond differently to individuals/groups. Therefore, a commitment to equality in addition to recognition of diversity means that different can be equal. Learning outcomes Understand concepts of equality, diversity rights in relation to Health and Social Care. Equality and diversity is becoming more important in all aspects of our lives and work for a number of reasons. We live in an increasingly diverse society and need to be able to respond appropriately and sensitively to this diversity. Learners in the healthcare setting will reflect this diversity around gender, race and ethnicity, disability, religion, sexuality, class and age. Your organisation believes that successful implementation of equality and diversity in all aspects of work ensures that colleagues, staff and students are valued, motivated and treated fairly. Every member of society is likely, at some point, to be a recipient of health and social care. The Department of Health can only achieve its aim of better health, care and well-being for all, by building an explicit commitment to equality, diversity and human rights throughout the health and social care system. All public organisations including the Department of Health and public providers and commissioners of health and social care services have a duty to promote equality. Successfully delivering these duties is a core part of the health and social care systems objective to offer services that deliver high quality care for all. To do this, the diversity of the population has to be recognised, in policy development through to service delivery and patient care, acknowledging the diverse experiences, aspirations and needs of staff, patients and service. The Department of Health and local health and social care organisations continue to take proactive steps to address unequal access and outcomes experienced by some sections of the community. DH is working to ensure the principles and practicalities of fairness, equality, diversity and human rights are a central to the work of the Department. In 2007 the UK established a new single equalities body, to bring together the existing equality Commissions dealing with gender, disability, and race and ethnicity into a Commission for Equality and Human Rights. The promotion and enforcement of equality and diversity is one of the three duties of the new body. This paper briefly explores diversity in relation to the theory of gender equality and also examines developments in policy at the EU level, which has provided much of the impetus for change. Our focus is on the policy approach and the tensions that the policy documents reveal about the emphasis on equality and diversity approach, in particular the extent to which attention to gender issues may get lost in the diversity bundle, and the extent to which a focus on the individual may be strengthened over the group. This page lists some of the guidance materials produced by the former equality commissions and guidance produced by external organisations, who have given us permissi on to reproduce their materials on our site. Guidance from ACAS Age, Religion or Belief, Sexual orientation There are no statutory Codes in force covering sexual orientation, religion or belief, or age discrimination. However,ACAS has published guidance documents covering each of these areas. The following guides are also available on the ACAS website. Guidance from the EOC advising young people The Equal Opportunities Commission produced guidance to help advisers who work with young people to  work out  whether they might have experienced unlawful discrimination. The main focus was sex discrimination but other forms of discrimination are also referred to. Young people need advice too.. Guidance from the TUC mental health issues The  TUC produced guidance to help trade union reps and officials provide a good service to members with mental health problems. It aims to equip reps in workplaces with the information they need to deal as well with mental health issues as they do with the other issues that crop up on daily basis. Guidance from the Refugee Council employing refugees We have worked with theRefugee Council to produce guidance on employing refugees. The guidance explains which documents can provide evidence of entitlement to work. This guidance is aimed at employers but could be useful for advisers as well. Guidance from Advocacy Action Human rights toolkit for advocates Action for Advocacy, the independent advocacy organisation has developed a toolkit based on an initial series of Commission-funded training days to advocates across England and Wales. The toolkit is a resource to promote further thinking and better use of resources that can support advocates to use human rights in their advocacy work. Understand discriminatory practice in health and social care. Discrimination is less favorable or bad treatment of someone because of one or more aspects of their social identity. Understanding how discrimination can impact on individuals lives is essential to prevent potential discrimination within in teaching and learning situations and ensure that you are confident in dealing with discrimination issues if and when they arise. Our social identity comprises our: gender race or ethnicity sexuality religion or faith age class disability. While we can face discrimination because of any of these aspects, it is important that we also identify the links between social identities and individuality and/or a state and situation. Bad treatment can be multi-layered and occur because of: an aspect of individuality, e.g. some aspect of personal appearance, size, personal likes, etc. our state/situation, e.g. homelessness, being a lone parent, misuse of drugs or alcohol, citizen status, health, etc. Valuing diversity It is important that you consider how an individuals social identity may impact on their experience of the programme/teaching session of clinical activity in which the learner is engaged. The ways in which discrimination works include stereotyping, making assumptions, patronising, humiliating and disrespecting people, taking some people less seriously. To ensure that we value diversity and consider the individuals identity appropriately in clinical teaching, the following principles may be useful: recognise that we need to treat all learners as individuals and respond to them, and their social identity, in an individual manner understand that treating people fairly does not mean treating people in the same way we need to recognise difference and respond appropriately respect all learners regardless of their social identity try to increase our knowledge and understanding of aspects of social identity that may be different from our own avoid stereotyping or making assumptions about learners based on their social identity recognise that some course content may impact on some learners in a negative/difficult way because of an aspect of their social identity recognise that the course structure, e.g. timing of lectures, unsociable hours, weekend working, and so on, may impact on some learners more than others due to their social identity recognise that your own social identity may impact on learners in different ways avoid using inappropriate and disrespectful language relating to social identity Institutional discrimination Institutional discrimination is concerned with discrimination that has been incorporated into the structures, processes and procedures of organisations, either because of prejudice or because of failure to take into account the particular needs of different social identities. Looking at the long historical perspective, there is a very fundamental evolution of how public institutions have dealt with the notion of anti-discrimination. Whereas the typical 19th century anti-discrimination arrangements were developed for settling the case of philosophical and religious minorities, contemporary legislation is facing the challenge of addressing new issues such as, for instance, those raised by the massive immigration of colonial and guest workers immigrants. If racial discrimination is among the most problematic forms of discrimination, it is far from being the only one. The struggle against discrimination is an ongoing process, which is now facing the challenge of, not only addressing new social realities, but also addressing old ones innovatively. The inclusion of disability, sexual orientation and age as a basis for anti-discrimination struggle reflects the feeling that the law must be adapted to processes of social change, which are marked today by an unprecedented diversity in terms of lifestyles, ethnic, cultural and religious backgrounds. Three features distinguish institutional discrimination from other random individual forms of bad treatment. Triggered by social identity the discrimination impacts on groups (or individuals because they are members of that group). Systematic it is built into: laws, rules and regulations. For example, selection criteria for jobs or courses, laws such as the Minimum Wage, pension regularities, etc. the way we do things round here, including the use of authority and discretion, e.g. how training opportunities are allocated, how flexibility in learning practices is authorized the popular culture and ways of describing normality, e.g. long working hours culture/expectations. Results in patterns incidents of discrimination may appear isolated or random but where institutional discrimination occurs they are part of a wider pattern of events which often may be hidden. Patterns of discrimination can often be surfaced by effective organizational information relating to social identity. For example: à ¢Ã¢â€š ¬Ã‚ ¢ which groups of people get promoted in an organization? à ¢Ã¢â€š ¬Ã‚ ¢ which groups of people get accepted onto a training course? à ¢Ã¢â€š ¬Ã‚ ¢ which groups of people leave an organization after six months of employment? Questions such as this may point to some people experiencing the organization in a different/more negative way than others. Understand how National initiatives promotes anti-discriminatory practise in Health education and Social care. The concept of discrimination adopted in the legislation derived from Article 13 is inspired by the EU legislation on the equality of treatment between men and women.5 Equality of treatment is defined as the absence of any direct or indirect discrimination. By direct discrimination, The same document defines indirect discrimination as follows: indirect discrimination shall be taken to occur where an apparently neutral provision, criterion or practice is liable to affect adversely a person or persons to whom any of the grounds referred to in Article 17 applies, unless that provision, criterion or practice is objectively justified by a legitimate aim and the means of achieving it are appropriate and necessary Harassment is also considered a discrimination in its own right. Harassment is any form of action that creates a disturbing, intimidating, offensive or hostile working environment, such as verbal abuses and gestures. As in the equality of treatment between men and women legislation, the two anti-discrimination directives following Article 13 place the burden of proof on the defendant in case of legal action. Discrimination can happen in many different ways but you have rights to protect you By law people are protected from discrimination on the grounds of: race sex sexual orientation disability (or because of something connected with your disability) religion or belief being a transsexual person having just had a baby or being pregnant   being married or in a civil partnership (this applies only at work or if someone is being trained for work) age (this applies only at work or if someone is being trained for work) These are known as protected characteristics. Race discrimination Wherever you were born, wherever your parents came from, whatever the colour of your skin, you have a right to be treated fairly. Gender equality sex discrimination Women and men should not be treated unfairly because of their gender, because they are married or because they are raising a family. Sexual orientation Whether you are gay, lesbian, bisexual or straight should not put you at a disadvantage. Disability discrimination If you have a physical or mental impairment you have specific rights that protect you against discrimination. Religion and belief Your religion or belief, or those of somebody else, should not affect your right to be treated fairly. This could be at work, school, in shops or while using public services like health care. Transgender discrimination Trans people should be able to live with dignity. There are protections for some of the forms of discrimination that trans people experience. Age equality By law you cannot be treated less favourably in your workplace or in training for work because of your age. For example, it would be unlawful to not employ someone because of their age. The EU notion of anti-discrimination offers a minimal standard of legal protection, not an extensive and uniform one. This means that some countries will remain more advanced than others in their struggle against discrimination even after the implementation of the two directives. The legislation also suggests that equality of treatment is expected to result from combating discrimination.8 It does not enact a positive duty on public and private authorities to promote positive action or equal opportunities policies. In this respect, one suspects that this absence will in the long run be felt as a major shortcoming. Lessons from both the perspective of gender studies and from ethnic and racial studies have taught that a thin notion of equality of treatment is far from being a promise of equality. Human rights Human rights are the basic rights and principles that belong to every person in the world. They are based on the core principles of dignity, fairness, equality, respect and autonomy (E and HRC, 2008). Human rights protect an individuals freedom to control their day-to-day life, and effectively participate in all aspects of public life in a fair and equal way. Human rights help individuals to flourish and achieve potential through: being safe and protected from harm being treated fairly and with dignity being able to live the life you choose taking an active part in your community and wider society (E and HRC, 2008). Intrinsic to these statements should be the principles of equality and diversity. Since 1998 the UK has also included human rights within its legal framework. The Human Rights Act applies to all public authorities and bodies performing a public function. The Human Rights Acts places the following responsibility on your organisation. Organisations must promote and protect individuals human rights. This means treating people fairly, with dignity and respect while safeguarding the rights of the wider community. Organisations should apply core human rights values, such as equality, dignity, privacy, respect and involvement, to all organisational service planning and decision making. The Human Rights Act provides a complementary legal framework to the anti-discriminatory framework and the public duties. The legal context As a clinical teacher you will want to ensure that you understand the legal framework regarding equality, and that you can relate this framework to your everyday role. The UK framework has two elements to it: the anti- discriminatory framework (which gives individuals a route to raise complaints of discrimination around employment and service delivery) and the public duties (which place a proactive duty on organisations to address institutional discrimination). Overview of anti-discriminatory framework Sex Discrimination Act 1975 Race Relations Act 1976 Disability Discrimination Act 1995 Employment Equality (Sexual Orientation) and (Religious Belief) Regulations 2003 Employment Equality (Age) Regulations 2006 Equality Act 2006 (covers service delivery in relation to sexual orientation and religious belief) It is important to note that at the current time, age legislation only protects individuals in the area of employment and not service delivery. The SEN and Disability Act 2001 The SEN and Disability Act 2001 extended the Disability Discrimination Act 1995 to education with effect from September 2002. This act requires teachers to explore the provision of reasonable adjustments for students who may have disabilities, including learning disabilities, to enable them to participate effectively. The EU took great care to avoid national and EU anti-discrimination provisions becoming concurrent. The solution introduced for solving this difficult question was to adopt the most appropriate technique of legislation. By choosing the directive, the EU has in effect opted for flexibility. The Directive, contrary to the regulation, offers Member States general guidelines, which should be implemented within two years after the adoption of the two directives. The anti-discrimination package proposed by the Commission and later adopted by the Council of Ministers defines minimal common standard of legal protection for victims of discrimination, without prejudice of what the Member States already have on offer in their internal legal order . It is particularly crucial for the success of the legislation that Member States take the EU initiative as a motivation for upgrading their internal standard of protection and not as a justification for lowering them. This is why the two directives contain a non-regression clause which will in practice lead to better legislation in all Member States. Another reason why EU legislation should be seen as complementing national initiatives is the material scope of the Article 13. As indicated above, the sphere of competence of the EU in the area of anti-discrimination is restrictively defined by the Treaty on the European Union. The main area where it will be relevant to think in terms of Article 13 is the labour market. Therefore, there is a whole range of areas of potential discrimination where the role of the Member States will remain primordial. Know how anti-discriminatory practice is promoted in Health Social Care setting Active promotion of anti-discriminatory practice: ethical principles; putting the patient/service user at the heart of service provision, eg providing active support consistent with the beliefs, culture and preferences of the individual, supporting individuals to express their needs and preferences, empowering individuals, promoting individuals rights, choices and wellbeing; balancing individual rights with the rights of others; dealing with conflicts; identifying and challenging discrimination Personal beliefs and value systems: influences on, eg culture, beliefs, past events, socialisation, environmental influences, health and wellbeing; developing greater self-awareness and tolerance of differences; committing to the care value base; careful use of language; working within legal, ethical and policy guidelines. Beliefs are the assumptions we make about ourselves, about others in the world and about how we expect things to be. Beliefs are about how we think things really are, what we think is really true and what therefore expect as likely consequences that will follow from our behavior. Since the last comprehensive review in 1974, the Health Belief Model (HBM) has continued to be the focus of considerable theoretical and research attention. This article presents a critical review of 29 HBM-related investigations published during the period 1974-1984, tabulates the findings from 17 studies conducted prior to 1974, and provides a summary of the total 46 HBM studies (18 prospective, 28 retrospective). Twenty-four studies examined preventive-health be haviors (PHB), 19 explored sick-role behaviors (SRB), and three addressed clinic utilization. A significance ratio was constructed which divides the number of positive, statistically- significant findings for an HBM dimension by the total number of studies reporting significance levels for that dimension. Summary results provide substantial empirical support for the HBM, with findings from prospective studies at least as favorable as those obtained from retrospective research. Perceived barriers proved to be the most powerful of the HBM dimensions across the various study designs and behaviors. While both were important overall, perceived sus ceptibility was a stronger contributor to understanding PHB than SRB, while the reverse was true for perceived benefits. Perceived severity produced the lowest overall significance ratios; however, while only weakly associated with PHB, this dimension was strongly related to SRB. On the basis of the evidence compiled, it is recommended that consideration of HBM dimensions be a part of health education programming. Suggestions are offered for further research. It is important for care workers to promote equality, value diversity and respect the rights of service users. There are various ways of how they can challenge discriminatory issues and practices in health and social care. One of the ways in which care worker can promote equality, value diversity and respect the rights of service users is to always put the patient/service user at the heart of the service provision. This means that the patients individual needs will be met and achieved Human rights are the basic rights and freedoms that belong to every person in the world. Ideas about human rights have evolved over many centuries. But they achieved strong international support following the Holocaust and World War II. To protect future generations from a repeat of these horrors, the United Nations adopted the Universal Declaration of Human Rights in 1948. For the first time, the Universal Declaration set out the fundamental rights and freedoms shared by all human beings. These rights and freedoms based on core principles like dignity, equality and respect inspired a range of international and regional human rights treaties. For example, they formed the basis for the European Convention on Human Rights in 1950. The European Convention protects the human rights of people in countries that belong to the Council of Europe. This includes the United Kingdom. Until recently, people in the United Kingdom had to complain to the European Court of Human Rights in Strasbourg if they felt their rights under the European Convention had been breached. for example; a personal eating plan to a specific individual. Putting the service user at the centre of the provision generally makes a happier and healthier patient in all areas. Care workers can help achieve this by: * Understanding what it is like to use those services * Involving those who use the services Another example can be quoted as, Rights of one patient will clash with the rights of another A patient has the right to watch TV or listen to the radio, while the patient in the next bed has the right the right to an undisturbed sleep the rights of these two patients clash. By providing earphones could help resolve this. If patients share a room one wants the door propped open and the other one doesnt although this is a clash of rights the rights of the patient who wanted the door closed would outweigh the other as propping open doors is a fire risk Care settings must provide services in such a way that all service users get equal benefit for them. For example a person who does not have English as their first language may require a translator in order to understand the services available and to express a choice about them. One of the most beneficial ways in which a social care setting can challenge anti discriminatory is through staff development and training this may be done formally through supervision sessions or more informally in the course of day to day working. The manager should supervise the work of their staff, offer advice and guidance in difficult situations and help the workers identify training opportunities to improve their practise.  

Market and Company Analysis of Nestle

Market and Company Analysis of Nestle Nestlà ©, the worlds leading food company, produces nutritious food and is conscious of the importance of informing the consumer about the link between nutrition and health. A healthy diet contributes significantly to the overall quality of a good life. 2.2 Nestle Ghana LTD **Note: Please REPHRASE and COMBINE this section; its taken WORD BY WORD from the available source. Source 1: Marketing Information and Research Task 1and 3.pdf Source 2: Nestle Pure Life Drinkng Water.pdf Nestle Ghana limited is a private company operating in Ghana. Its activities include condensed and evaporated dairy products, beverages, coffee, tea, and chocolate and confectionary. The company employs four hundred and seventy two work forces. Nestle started business in Ghana in 1957 under the trading name of Nestle products Ghana limited with the importation of nestle products such as milk and chocolate. In 1968, it was incorporated as Food Specialties (Ghana) limited to manufacture and market locally well known Nestle brands. The company became nestle Ghana limited in 1987. In 1971 the production of two products, Ideal Milk and milo started at the factory in Tema, the port city. The factory has since been further developed and now also produces carnation milk, Chocomilo, Chocolim, Cerelac, Cerevita and Nescafe 3 in 1. These products are not only produced for Ghana but also exported across West Africa. In 2003, Nestle Ghana limited invested in a new warehouse named the Central Dist ribution Centre, located next to the factory in Tema. The company runs sales offices with warehouse in Kumasi, Takoradi, Koforidua and tamale, all in Ghana. The business activity of Nestle Ghana limited is a direct contribution to the economy of Ghana. For all these and other endeavours, nestle Ghana limited has been recognized by the Government of Ghana and other bodies as a responsible corporate citizen. -=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-= Nestlà © Ghana Limited started business in Ghana in 1957, with the importation of Nestlà © products such as milk and chocolates. The company built its factory at Tema in 1971 and started the production of IDEAL Milk and MILO. In 1987 Food Specialties Ghana Limited became Nestlà © Ghana Limited. Since then, the product portfolio has increased with the additional production of CARNATION, CARNATION TEA CREAMER, CHOCOLIM, CHOCOMILO, CERELAC (Maize, Wheat, Wheat Bean, 3 Fruits, Honey, Rice and Banana), NESCAFÄ’ Crem 3 in 1 and NESQUIK, which is produced for import. Other products like NESCAFÄ’ and MAGGI are imported from Cà ´te dIviore. Nestlà © Ghana Limited continues to thrive in business because great importance is placed on value creation for our stakeholders and customers. Ensuring long term profitable growth and sustainability has been achieved by building on the companys strengths and balancing the portfolio on three (3) sound pillars: milk, cocoa beverag e, and culinary. As a member of the Central and West Africa region (CWAR), Nestlà © Ghana aims to be an efficient and competitive inter-company supplier: using and contributing to CWAR synergies by becoming a sound manufacturing base for Ghanaian exports like cocoa beverage; aiming to increase Nestlà © Ghana exports from ten percent (10%) to thirty percent (30%) of annual turnover. To achieve this, Nestlà © Ghana is diligently improving processes through capacity usage and working capital optimization, such as the introduction of environmentally friendly equipment, and upgrading information systems, with the introduction of GLOBE (SAP). The advent of these changes enhances and enforces Nestlà © Ghanas determination develop Nestlà © employees. =-=-=-=-=-=-=-=-=-=-=-=-= In 2003, Nestlà © Ghana Ltd invested in a new warehouse, the Central Distribution centre, located next to the factory in Tema. The company also runs sales offices with warehouses in Kumasi, Takoradi, Koforidua and Tamale. The business activity of Nestlà © Ghana Ltd is a direct contribution to the Ghanaian economy. For all these and other endeavours, Nestlà © Ghana Ltd has been recognized by Government and other bodies as a responsible citizen. Since its establishment, Nestle Ghana limited has significantly stimulated the Ghanaian economy with a dynamic, well trained dedicated work force, manufacturing and marketing well-known brands such as: Ideal Full Cream Evaporated Milk, Carnation Filled Milk, Carnation Tea Creamer, Milo, Chocolim, Chocomilo Cerevita porridge, Cerelac Maize Milk And Cereal Wheat / Milk. Nestle Ghana also imports and distributes brands such as: NIDO milk powder, lactogen infant formula, NAN infant formula, Nescafe soluble Coffee, and Maggi Bouillons and cold sauces. Nestle Ghana Ltd. is now seeking to capitalize on the goodwill enjoyed by it brand chocolim, by introducing chocoless, a brand extension, aimed at generating growth for the company. ANALYSIS Industry Analysis Industry of Cocoa in Ghana Cocoa beans were first introduced to Ghana in 1878 by Tettah Quarshie. Thereafter, the cultivation of cocoa increased steadily until Ghana became the worlds largest cocoa producer, supplying more than one-third of world production by the mid-1960s. By the early 1980s, production was less than half that of two decades before; market conditions were aggravated by a drop of nearly 75% in world cocoa prices between 1977 and 1982. In 1983/84, cocoa production totaled 158,000 tons, the lowest since independence; by 1999, production had rebounded to about 409,000 tons (second highest after Cà ´te dIvoire). The Ghana Cocoa Marketing Board purchases and (at least in theory) exports the entire cocoa crop, as well as coffee and shea nuts. Cocoa smuggling was made punishable by death in 1982. [http://www.nationsencyclopedia.com/Africa/Ghana-AGRICULTURE.html#ixzz1DlAhbER2] Since the introduction of democracy in Ghana in 1992, the cocoa beverage industry has shown considerable growth. Total number of players is estimated around five. Difficulties in discovering this number arise due to increasing of imported product by unauthorized company. The advent of a democratic government has led to a more business friendly environment and privatization policies have led to an increase in the size of the private sector in the country. Leading Businesses in the Industry Cocoa beverage industry in Ghana is highly fragmented, with the presence of multinationals, domestic and foreign companies. Except in categories where domestic players are protected by legislation, multinationals usually dominate. Notable players include Cadbury (Ghana), Cocoa Processing Company (CPC) and NABB Brothers. It is common for large international companies to form alliances with Ghanaian companies, to repackage and/or market their products in Ghana. This lowers the risk of market entry, as well as enabling the international company to benefit from the existing marketing and distribution capabilities of the Ghanaian company. Factors That Affect Growth Economically, Ghana was in the lower tier of developing countries and classified as a least developed country (LCD) by international development agencies because its per capita annual income was US$400 [textbook]. A positive outlook is forecast for consumer goods in Ghana. One of the main contributory factors will be the countrys political and economic stability. Higher disposable incomes and increasing company advertising are expected to boost value growth. The average Ghanaian will spend more on packaged food, especially on items previously regarded as luxuries. Value growth will also benefit from the increasing sophistication of Ghanaian consumers and improving product quality. Food items that are fast and convenient, such as pasta and noodles, will continue to post dynamic value growth. The sector faces many challenges caused by the environment in Ghana such as poor infrastructure, poor standards of education, and high levels of corruption and a generally low level of disposable income of the population. There is little manufacturing for export, but a significant activity exists in the manufacture of fast moving consumer goods aimed at the domestic market. In recent years, multinational corporations have increased their investment in physical plants, information technology and staff training with a view to improving their operational performance. The consumer goods sector is a major part of the manufacturing sector in Ghana. And like all other manufacturers, the consumer goods industry is characterized by low valued added production. What we see are processors who process imported raw materials into finished products, with very little value added. Multinational companies operating in this industry hardly add value because they import concentrates from their parent companies, which they convert into finished products with minimal value added. The industry is dominated by wholesalers and distributors. In fact, distributors and wholesalers account for over 50% of total sales within the industry. Their dominance is as a result of fragmentation nature at the retail end of the market. The retail end lacked adequate supermarket and glossary stores. They mainly comprise of roadside kiosks, stores, and small sized restaurants, whose sales volumes are generally low. Distribution to the retail market is hampered by huge investments required for delivery trucks general bad road network. Marketing Strategy -What types of marketing strategies are prevalent within the industry? -Determine current operational/management trend within the industry? Neslte Creating Shared Value (Source: Nestlà © Creating SharedValue Report 2009.pdf) care about the people water treatment Water treatment Because good water quality in the areas surrounding our plants has direct benefits for our business, society and the environment all our water is treated in wastewater treatment plants. Our preference is to use municipal wastewater plants to ensure we return only cleaned water back into the environment, but where these are insufficient, we invest in our own on-site facilities (approximately 292 to date, including our latest in Tema, Ghana). We remove 97% of the organic load of the water leaving our factories before it is returned to the environment. In 2009, we discharged 91.34 million m3 of water, a decrease of more than 5% on 2008, with an average level of organic load of 91 mg COD/l (Chemical Oxygen Demand per litre). During 2009, we have reviewed this KPI and have determined that figures for previous years were underreported. Competitor Analysis Nestle Ghana was facing a direct competition and indirect competition. Their direct competitors are Cadburry Schweppes Ghana Ltd, NABB Brothers, Cocoa Processing Company, Allied Cocoa Products Ltd and Kings Cocoa Processing Company Ltd (KCPCL). All those competitors are manufactured and marketed cocoa products. Cadburry and NABB Brothers are multinational companies which have wide experience in international marketing. The rest are local companies which plant cocoa and manufactured cocoa products for Ghanaian. Multinational companies which enter Ghana earlier than Nestle is Cadburry Schweppes Ghana Ltd entered Ghana on 1910 for its own benefit. It was 100% owned by Cadburry Schweppes (UK) with 120 employees. NABB brothers is imported cocoa products to Ghana, there are the leading distributor of supermarket products. The earliest local company which produced cocoas product is Cocoa Processing Company Limited established in 1965 and situated in the picturesque port city of Tema in Ghana. The company comprises three factories (2 Cocoa Factories and a Confectionery Factory). Kings Cocoa Processing Company Limited is a limited liability company incorporated in Ghana on November 30, 1981. The shares of the company are publicly traded on the Ghana Stock Exchange. Allied Cocoa Products Ltd was serving Ghana since 1998. Kings Cocoa Processing Company Limited is a private limited liability company which was incorporated in 2000 to take over the cocoa processing business of the parent company, Luki Investments Limited, which has been trading since 1992. Furthermore, Nestle Ghana was facing indirect competition as well. In Ghana, Milo and Chocolim were marketed for cocoa products by Nestle. They have to compete with other products which are not cocoa products because Ghana also planted tea, coffee and else and can be manufactured into variety products. Cocoa might be chosen by children and teenagers but not elders. Competition by Product Cocoa is the largest cash crops in Ghana since 19th century. However, the earliest local company serving cocoa products for citizen is Cocoa Processing Products in 1965. Cadburry Schweppes entered Ghana on 1910 while Nestle started in Ghana on 1957. This time frame show us that even though Ghana have plant cocoas for a long time but they only manage to produce it on 1965 because they are classified as a least developing country (LDC). Their products are chocolate drink and Golden Tree chocolate bars. The Cocoa beverage market is divided into three categories based on the product: The Premium Segment, Mass Market and Institutional Market. Nestle had a strong market in Premium and Mass Market segment. The Institutional Market is for products that contain basic unsweetened cocoa powder supplied to school, hospitals, the armed forces, and so on. Nestle pulverized cocoa drink consisted of  Milo and Chocolim. The major brand Nestle which manufactured Milo was the leader in the premium category, while state owned Cocoa Processing Company manufactured Golden Tree Vitaco was the strongest in the Institutional Company. As we can se here, all of the companies were marketed cocoas products. Bournvita and Richoco which manufactured by Cadburry Schweppes Ghana Ltd, imported Ovaltine which marketed by NABB Brothers, Golden Tree Vitaco Instant Drinking Chocolate which made by Cocoa Processing Company, Broma which made by Allied Cocoa Products Ltd and Kings Cocoa Processing Company Ltd (KCPCL). All those competitors are manufactured and marketed cocoa products. Competition by Price Ghana has a long history of government-controlled prices for consumer goods and people were quiet sensitive to price changes and were said to have long-term negative perceptions of companies that were perceived to engage in price gouging. These happened because Ghana was in the lower tier of developing countries and classified as a least developed country (LDC) by international development agencies because its per capita annual income was US$400. Nestle (Ghana) needs to develop products that are affordable to the common people because they are dealing with a developing country which has a   low per capita income of US$400. Nestle perceived better quality products were sold at premium of 5% to 10% over competitors. The products were becoming less affordable with waning real incomes. There was also increasing price pressure from imports that were flooding the market as a result of import liberalization. People in developing countries look for affordable products and do not pay attention to the eminence of the products thereby Nestle (Ghana) should not have its products above the average price of  similar products in the market. Thus, Nestle (Ghana) should make its products more affordable to the common people. The disadvantage for Nestle (Ghana) is the external economic environment was increasingly hostile and risky with the rapid increases in inflations; high interest rates and the high level of currency instability were leading them to increase the prices. Competition by Promotion Nestle also operated its own sales outlet and largely distributed through supermarkets and departments. Nestle had 100 regular distributors nationwide and the biggest distributor was Unilever s G.B. Ollivant subsidiary. Nestle used an amalgamation of media advertising and sales promotions targeted at the youth for Milo. The company sponsored highly popular youth soccer leagues, sponsored tennis tournaments and marathon race for all ages. Sales promotion technique of wet sampling (free drinks) was intended at promoting the sales. Media advertising promoted the themes of good health, growing up, and success as closely related and linked to drinking Milo. Nestle s strategy in Ghana was to ensure high awareness of its brands, widespread distribution and quality of its products which helped trounce its competitors in the cocoa beverage market. The statistics shows that only 35.8% of the population of Ghana lives in urban areas, the rest 64.2% of the population lives in rural areas where there are low levels of consumer durable ownership such as telephone, television, house, radio and low circulation of print media. Such setbacks in rural areas mean that mass promotion was viable primarily in the urban areas. The main drawback is that companies have to use large investment in promotion of product into the rural areas to exploit 64.2% of the population. As an alternative of spending 150 million cedis (about US$150,800) on sales promotions in urban areas on non media promotion of 60% and 40% covered media expenditure, Nestle can utilize the investment to aggressively promote the product in rural areas. It will help Nestle (Ghana) to venture into the majority of the population and take control of the market from both sides. Competition by Market share Nestle pulverized cocoa drink consisted of Milo and Chocolim. The two products were quite similar with sixty percent of the company s powdered sales from Milo and forty percent from Chocolim. Chocolim was aimed at rural areas and low-end urban market while Milo was the premier brand and was targeted to the high-end of the market. Nestle brands were sold at premiums of 5% to 10% over competitors because if its perceived better quality in the market. The Cocoa beverage market was divided into three segments: Premium Segment, Mass Market and Institutional Market. Nestle managers estimated their share of 80% in the cocoa beverage market; other observers believed Nestle share was closer to 55%. Major competitors for Nestle were Bournvita and Richoco, manufactured by Cadbury (Ghana) with an estimated 20% to 40% market share. Cadbury (Ghana) was 100% owned by Cadbury Schweppes (U.K) and had 120 employees. Another entrant, though on a much smaller scale, was state-owned Cocoa Processing Company (CPC) which made Golden Tree Vitaco Instant Drinking Chocolate. In the institutional market CPC was the strongest market. An additional category of competition came from imports, the most prominent of which was Ovaltine, marketed by NABB Brothers, a leading distributor of supermarket products. Milo was the leader in the premium category, while Golden Tree was the strongest in the Institutional Market. Richoco was believed to lead Chocolim by about 5% to 10% market share in the mass market. http://www.goldentreeghana.com/thecompany.html http://www.alibaba.com/member/lumor/aboutus.html http://www.scn.org/rdi/kw-coc.htm http://business.everythinghana.com/index.php?option=com_mtreetask=viewlinklink_id=48Itemid=26 http://en.wikipedia.org/wiki/List_of_bean-to-bar_chocolate_manufacturers http://alliedcocoa.com/index.asp Definition of Population growth rate: The average annual percent change in the population, resulting from a surplus (or deficit) of births over deaths and the balance of migrants entering and leaving a country. The rate may be positive or negative. The growth rate is a factor in determining how great a burden would be imposed on a country by the changing needs of its people for infrastructure (e.g., schools, hospitals, housing, roads), resources (e.g., food, water, electricity), and jobs. Rapid population growth can be seen as threatening by neighboring countries. SWOT Analysis Strengths Global food producer, located in over 100 countries. Consistently one of the worlds largest producers of food products, Global sales in 2008 topped $101 billion. Nestlà © provides quality brands and products and line extensions that are well-known, top-selling brands. Successful due in part to their unquestionable ability to keep major brands consistently in the forefront of consumers minds (and in their shopping carts) by renovating existing product lines, keeping major brands from slipping into saturation/decline and having superior access to distribution channels. Weaknesses Growth in their organic food sales division was flat in 2008, even though the industry grew 8.9%. Nestle Ghana lack of rural market promotion Products are not affordable by common people Opportunities In todays health conscious societies, they can introduce more health-based products, and because they are a market leader, they would likely be more successful. Provide allergen free food items, such as gluten free and peanut free. They launched a new premium line of higher cocoa content chocolates dubbed Nestlà © Treasures Gold, in order to cash in on the recession economy in which consumers cut back on luxury goods, but regularly indulge in candy and chocolate. Opened Nestlà © Cafà ©s in major cities to feature Nestlà © products. Nestle strategy in Ghana was to ensure high awareness of its brands, widespread distribution and quality of its products which helps trounce its competitors in the cocoa beverage market with its theme of good health, growing up and success as closely related to its products. Expand to Institutional Market Nestle (Ghana) needs to develop products that are affordable to the common people because they are dealing with a developing country which has a low per capita income of US$400. Threats Any contamination of the food supply, especially e-coli. Raw chocolate ingredient prices are soaring; dairy costs alone rose 50% in 2008, this cuts heavily into their profit margins and often gets passed on to consumers, by shrinking the packaging in a way that is almost unnoticeable-therefore the consumer is paying the same prices for less product. They have major competitors, like Cadburry Schweppes Ghana Ltd, NABB Brothers, Cocoa Processing Company, Allied Cocoa Products Ltd and Kings Cocoa Processing Company Ltd (KCPCL) The external economic environment was increasingly hostile and risky with the rapid increases in inflations; high interest rates and the high level of currency instability were leading them to increase the prices. RECOMMENDATIONS We would suggest Nestlà © (Ghana) should make products affordable to the common people. By developing Nestlà © (Ghana) products that are affordable to the common they can reach majority of the population because they are dealing with a developing country which has a low per capita income of US$400. Nestlà ©s perceived better quality products can help it market in rural areas if the product is affordable. It will help Nestlà © (Ghana) also exploit 64.2% of the rural population and take control of market from both the sides. It will also help Nestlà © expand into new market segments like the Institutional Marketing. People in developing countries look for affordable products and dont pay attention to the eminence of the products thereby Nestlà © (Ghana) should not have its products above the average price of similar products in the market. Nestlà © (Ghana) can make maximum profits from a developing country like Ghana and exploit to every side of the population, urban and rural.